Industry News | August 18, 2008

Domino's Launches Baked Sandwich Line

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Domino's Pizza (NYSE: DPZ - News) begins its national roll-out of hot, oven baked sandwiches today. The sandwiches are fully-baked in mega-sized, real ovens at 450 degrees and can be delivered directly to customers' doors.

Domino's new Oven Baked Sandwiches are priced at $4.99 and are available in four varieties, all on artisan Italian bread and baked to a golden brown:

-- Philly Cheese Steak: steak, American, and provolone cheeses, with fresh onions, green peppers, and mushrooms.

-- Chicken Bacon Ranch: seasoned all-white meat chicken breast, bacon, creamy ranch dressing, and provolone cheese.

-- Chicken Parm: seasoned all-white meat chicken breast, tomato basil marinara, parmesan-asiago, and provolone cheeses.

-- Italian: slices of pepperoni, Genoa salami, ham, provolone cheese, banana peppers, fresh green peppers, and onions.

"This launch springboards Domino's into the lunch business by providing a product that is high quality, priced right and aimed at convenience-minded people without a lot of time," says Patrick Doyle, president of Domino's USA.

"We have high-end ovens in our stores that cost $30,000 and bake our sandwiches at 450 degrees. It gives us a huge quality advantage [competitors] can't match," Doyle adds. "People fed up with brown-bagging or driving to pick up something cold, can save some time and gas by ordering a hot Domino's sandwich for delivery to their home or office."

Domino's new Oven Baked Sandwiches will be available in about 4,000 U.S. stores beginning today and will be available in all U.S. stores beginning Sept. 22.

Domino's Pizza will be marketing this new menu line aggressively in the next several weeks with advertising on many top-rated entertainment and sports programs, sampling opportunities throughout the country, and a strong Web-based presence.