Industry News | April 14, 2009

Domino's Looks to Improve Online Ordering

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Domino's Pizza, the world's leading pizza delivery company, is working with Zeus Technology--the only software-based application traffic management vendor--to boost its online sales. The company is using Zeus' ZXTM solution across its site to ensure customers placing orders online receive outstanding service and consistent availability, even during peak periods.

Domino's Pizza turned to support from Zeus after an increase in traffic following successful online marketing campaigns. Zeus' application traffic management and acceleration solution was deployed in a matter of hours to provide customers with a reliable and secure environment to order their pizzas online.

Online purchases at Domino's Pizza now account for around a quarter of all home delivery sales. Avoiding downtime and offering customers excellent service is therefore crucial if the company is to make the most of the online boom. In 1999, Domino’s Pizza became the first pizza delivery company in the world to offer nationwide Internet ordering. Since then, the company has experienced a steady year on year increase in the number of people ordering online.

“The success of our franchises hinge on offering customers the very best level of service whether that be in-store, over the telephone or online," says Phil Thompson, IT infrastructure manager, Domino's Pizza. "Many of our customers prefer ordering online and will spend on average 20 per cent more than they would in-store, so having the technology in place to deliver a consistent level of service is hugely important."