Domino’s Pizza has launched a new Spanish-language feature on its web site at www.dominos.com, meaning — among other things — that customers can now top their pizzas with either green peppers or pimientos verdes.

“In response to the growing Hispanic population in the United States and around the world, we are thrilled to deliver our website content in Spanish to our customers,” Ken Calwell, executive vice president, Build the Brand, Domino’s Pizza, said in a statement.

According to the statement, Domino’s is the only national pizza delivery company to offer the majority of its U.S. website in Spanish.

News, Domino's