Industry News | April 9, 2012
Domino's Pizza to Consumers: We're Saying 'No' for You!
Domino's Pizza is pushing the boundaries of the industry's advertising and is doing something it never would have imagined: telling customers "no."
A national campaign beginning today light-heartedly demonstrates the confidence Domino's has in its Artisan Pizza recipes, and the importance of showing customers how special these four pizzas are, while debuting the latest flavor to its Artisan lineup: Chicken & Bacon Carbonara.
The Chicken & Bacon Carbonara is the first of Domino's Artisan Pizzas to feature either topping.
"While this latest of our many 'Oh Yes We Did' moments contains the word 'no,’ we are confident that people will love these recipes as is," says Russell Weiner, Domino’s Pizza chief marketing officer. "We hope they agree that when it comes to our Artisan Pizzas, no is the new yes."
In addition, Domino's will be giving away 75,000 Artisan Pizzas over four days beginning on Monday, April 9. The giveaway will be first come, first served. Fans and consumers can find out more at facebook.com/dominos.
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