Industry News | July 10, 2008

Domino's Pizza Delivers $10K to Promotion Winner

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On July 8, Jason Nicodemus, a Port St. Lucie, Florida, resident, went to his local Domino's Pizza store to place a carry-out order. He walked out with a Gotham City Pizza and a check for $10,000, thanks to the ultimate The Dark Knight experience, delivered by Domino's Pizza.

"I was shocked," Nicodemus says. "I couldn't believe that I had won $10,000 let alone the fact that Domino's had given me the check right on the spot. All I did was order Domino's new Gotham City Pizza. I originally was going to order the 2X Tuesday deal, but saw the sign for the Gotham City Pizza and decided to give it a try."

Every day for 21 days (July 7 - July 27), Domino's customers will have the chance to win $10,000 delivered to their door when they order the Gotham City Pizza. Now through July 27, customers can order Domino's new Gotham City Pizza, a large, hand-tossed pizza with 1.5 times the amount of pepperoni than a standard order for $9.99 delivered in a specially-designed Gotham City Pizza Box.

With any Domino's purchase, customers will also gain access to Domino's exclusive Dark Knight Vault, an interactive online experience that features The Dark Knight movie content, movie trailers and exclusive footage from the movie, cast interviews, downloadable wallpapers, a preview of the soon to be released book The Art of the Dark Knight and an instant win "The Cards Tell the Tale" game.

"The Cards Tell the Tale" game gives players the chance to take on the Joker to win a limited edition The Dark Knight-themed Xbox 360 game system. Through Domino's Dark Knight Vault, customers have the chance to win one of 110 out of 150 The Dark Knight-themed Xbox 360 game systems created for the film.