Industry News | December 5, 2001

Domino's Pizza, K-B Toys Join Up to Offer Holiday Treats

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Santa is getting a little help this year as Domino’s Pizza joins with K-B Toys to spread the Holiday cheer by giving a creative gift combination: pizza and toys.

Throughout December, Domino's Pizza will be distributing holiday greeting cards to more than sixty-four million households nationwide in what Domino's says is the largest direct mailing of its kind [by a pizza company, ever]. The holiday greeting card comes with two coupons: one for a free medium cheese pizza with purchase of any Domino's pizza and one for a free $10 K-B Toys gift card with a minimum $50 purchase.

"The holidays are all about giving," said Ken C. Calwell, executive vice president for building the Domino's brand. "Domino's Pizza wants to thank families all over the country for making us the pizza delivery leader."

As part of the partnership, K-B Toys will also be inserting free Domino's CinnaStix coupons in every shopping bag in its thirteen hundred stores.

Founded in 1960, Domino's Pizza operates a network of 7,112 owned and franchised stores in the United States and 65 international markets.