Industry News | December 2, 2013
Domino's Pizza Kicks Off Global Weeklong Promotion
Domino's Pizza is inviting the world to join in on the recognized world leader in pizza delivery’s largest weeklong promotion, Global Domino’s Week.
A total of 42 countries will help celebrate the third annual global event by promoting 50 percent off menu-priced pizza via their Facebook pages. The number of participating countries has more than doubled from the 19 countries that participated in Domino’s first-ever global event in 2011.
Here in the U.S., Domino’s is offering half off all online pizza orders for an entire week, running until Sunday, December 8. To get half off menu-priced pizza ordered online customers can use the code 50OFF on the brand website or on any of the company’s digital ordering channels.
While the event is valid only for online pizza orders in most countries, including the U.S., select countries that don’t have online ordering capabilities will be taking part for the first time as well, offering the deal over the phone and in the store.
“Expanding our third annual global event from Global Domino’s Day to Global Domino’s Week is an exciting opportunity for us,” says Russell Weiner, Domino’s Pizza chief marketing officer. “I am glad we can bring all Domino’s fans together to celebrate the brand around the world with this fantastic offer.”
To join the global party, customers should visit their country’s Domino’s Facebook page to see if it’s participating. Once there, fans can interact with a special tab that will allow them to not only claim the offer and join the party, but “swap faces” with other Domino’s team members and customers across the globe, using photos from Facebook profiles. U.S. customers who use the face swap tool will be entered for a chance to win free pizza for a year. Domino’s will give away a year of free pizza to one U.S. customer each day of Global Week.
“Domino’s is proud of our global presence, and we’re thrilled to spend this whole week celebrating it with Domino’s fans from around the world,” Weiner says.
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