Industry News | February 1, 2012

Domino's Pizza Raises $2.4 Million for St. Jude

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Domino's Pizza raised more than $2.4 million for St. Jude Children's Research Hospitalduring the 2011 St. Jude Thanks and Giving campaign.

This year's campaign brings Domino's total amount raised for St. Jude to more than $12 million since the partnership was announced in 2004.

"Domino's Pizza stores across the country rallied around this year's campaign to raise an incredible amount," says J. Patrick Doyle, Domino's Pizza president and chief executive officer.

"I want to extend a heartfelt thanks to everyone – especially our customers, team members, and franchisees – who contributed during the campaign. Together we were able to raise much needed dollars to support the lifesaving work of St. Jude."

During the 2011 St. Jude Thanks and Giving campaign (Nov. 14, 2011Jan. 1, 2012), Domino's stores nationwide participated by asking for a dollar or more to be added to customers' orders to help the kids of St. Jude. Donations were made when ordering over the phone, in stores, or online at www.dominos.com.

Customers also had the option to text "PIZZA" to 50333 to donate $5 to St. Jude. With the combined support of customers, stores, and franchisees – as well as a company contribution – Domino's Pizza raised more than $2.4 million.

"We are so grateful for the commitment and generosity from Domino's and its customers who, year after year, have joined the St. Jude Thanks and Giving campaign to raise funds critical for the research and treatment taking place at St. Jude," says Marlo Thomas, St. Jude national outreach director. 

"Because of the support we receive from partners like Domino's, we are able to continue to ensure that no family ever pays St. Jude for anything."

Since it opened its doors nearly 50 years ago, St. Jude has developed protocols that have helped push survival rates for childhood cancers from less than 20 percent to 80 percent overall. In fact, the survival rate for the most common form of childhood cancer, acute lymphoblastic leukemia, has risen from just 4 percent in 1962 to 94 percent today.

"In just over seven years, Domino's has raised more than $12 million to support the efforts of St. Jude," says Doyle.

"We continue to expand our reach to raise public awareness, and are excited to continue to have St. Jude as our national charitable partner."

Founded in 1960, Domino's Pizza is listed on the NYSE under the symbol "DPZ." As of the third quarter of 2011, through its primarily locally-owned and operated franchised system, Domino's operated a network of 9,541 franchised and Company-owned stores in the United States and over 70 international markets.

Since opening 50 years ago, St. Jude Children's Research Hospital has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives and, for every child treated here, thousands more have been saved worldwide through St. Jude discoveries.