Industry News | November 12, 2012

Domino's Raises Dough for St. Jude with LTO Combo

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Domino's Pizza, the recognized world leader in pizza delivery, is gearing up to raise "dough" for the kids of St. Jude Children's Research Hospital during the hospital’s ninth annual Thanks and Giving campaign. Starting today, for the first time, Domino’s will offer a bundle to benefit St. Jude. The Domino's campaign begins November 12, and runs through January 1, 2013.

Domino’s customers can donate to St. Jude by ordering the St. Jude Thanks and Giving Combo – a bundle that includes a medium one-topping pizza, a one-topping Handmade Pan Pizza, a 16-piece order of Parmesan Bread Bites, a two-liter bottle of Coca-Cola, and a $1 donation to St. Jude – for $19.99. Donations can also be made when ordering over the phone, in stores, or online. Customers also have the option to text “PIZZA” to 50333 to donate $5 to St. Jude.
 
This year, Domino's is proud to be matching dollar-for-dollar all customer contributions up to a total of $250,000 – making each dollar raised from customers even more impactful.
 
"I am proud that Domino's has raised more than $12 million since we began participating in the St. Jude Thanks and Giving campaign in 2005," says J. Patrick Doyle, Domino's Pizza president and chief executive officer. "Our goal is to raise $10 million over the next three years for St. Jude Children’s Research Hospital to support its breakthrough discoveries and research that lead to lifesaving cures for children and their families around the world."
 
"The return of Domino’s Pizza as a St. Jude Thanks and Giving partner is a testament to its commitment to the lifesaving mission of St. Jude," says Marlo Thomas, national outreach director for St. Jude Children's Research Hospital. "Thanks to partners like Domino’s Pizza and its loyal customers, St. Jude Children’s Research Hospital is able to continue saving the lives of countless children around the world, all at no cost to patients and their families."
 
The St. Jude Thanks and Giving campaign, created in 2004 by Marlo Thomas and her siblings Terre and Tony, children of St. Jude founder Danny Thomas, celebrates the season of giving by building attention and garnering funds for St. Jude during those months of busy holiday shopping. For eight years, Domino’s Pizza has partnered with St. Jude; the funds raised during this campaign impact the lives of children in communities across the world, as St. Jude openly shares research discoveries directly with doctors and scientists everywhere.