Industry News | September 3, 2004
Domino's Rolls Out Doublemelt Pizza
Inspired by the success of similar pizzas in international markets, says Domino's, it has launched a new pizza called Domino's Doublemelt.
The new pizza starts with a thin crust, covered in an herbed, blended cheese sauce. A second thin crust is added and topped with the basics -- tomato sauce, mozzarella cheese, and choice of toppings. To top it off, another blend of six cheeses is added.
"This unique combination creates a texture unlike anything you've ever tasted in a pizza before, with layer upon layer of flavor," said Ken Calwell, executive vice president for marketing & development at Domino's.
Domino's is planning an aggressive marketing program supporting the launch. Introductory television ads, featuring actor Leslie Nielson, will begin airing nationwide soon.
The new Domino's Doublemelt ad will run during "Monday Night Football," tapping into Domino's new sponsorship of the 35th Anniversary of Monday Night Football with ESPN and ABC Sports.
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems