Industry News | November 19, 2007

Domino's to Support St. Jude's

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Domino's Pizza (NYSE: DPZ - News) is gearing up to raise dough for the kids of St. Jude Children's Research Hospital during its fourth annual Thanks and Giving campaign. Domino's Pizza stores across the country are asking customers to donate a dollar or two to their order to benefit the kids of St. Jude. Donations can be made when ordering over the phone or when ordering online at www.dominos.com. The campaign begins today and runs through December 31.

This year for the Thanks and Giving campaign, Domino's Pizza will join other retail and corporate sponsors and a list of celebrities, including: Jennifer Aniston, Antonio Banderas, Bernie Mac, Ray Romano, Robin Williams, and Reggie Bush in an effort to ask shoppers to "Give thanks for the healthy kids in your life, and give to those who are not."

Domino's goal is to raise between $3 million and $5 million for St. Jude. Among the thousands of life-saving procedures the Thanks and Giving campaign helps support at St. Jude, generous contributions from consumers can fund the following essential aspects of treatment for patients and their families:

-- Intravenous chemotherapy treatment ($712 per day)

-- Housing for a St. Jude family ($154 per night)

-- Physical therapy ($332 per hour)

-- Chest x-ray ($125 each)

-- Oxygen therapy ($402 per day)

"St. Jude delivers breakthrough discoveries that lead to life-saving cures for children and their families around the world," says David A. Brandon, Domino's Pizza Chairman and CEO. "Adding a dollar or two to your order is an easy way to support St. Jude and help children with cancer and other diseases have the best chance at life. I hope that each and every customer will help the kids of St. Jude by adding just a little more to their pizza orders."

St. Jude is the nation's leading research and treatment center for children with cancer and other catastrophic diseases. Every research breakthrough at St. Jude is freely shared with the scientific community worldwide, impacting the lives of children in communities across the country and around the world.