Industry News | March 17, 2014

Domino's Tips Off Pizza Weeklong Promotion

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Domino's Pizza is giving college basketball fans a special deal as they cheer on their favorite teams the first week of the month-long tournament games. Domino’s is offering 50 percent off all menu-priced pizza orders placed online for an entire week, running through Sunday, March 23.

 

We’re looking forward to letting our customers enjoy any combination of pizza at half off as they cheer on their teams,” says Chris Brandon, Domino’s Pizza spokesperson. “With the convenience of our digital ordering channels, no one will have to miss a second of the games when they order online.”

 

College basketball’s tournament month is a busy time for Domino’s, especially near the end of it. Domino’s sold more than 1.7 million pizzas during the 2013 semi-finals and championship game nights combined – enough to give 21 pizzas to each person walking into the stadium at the final games in Dallas, Texas, this year.

 

While teams across the U.S. vie for a spot at the table in the college basketball finals, Domino’s team members are preparing for their own big pizza delivery days,” Brandon says. “Team members across the country are putting on their game faces and gearing up for basketball watching parties.”

 

The 50 percent off deal is only available on menu-priced pizzas ordered through Domino’s digital ordering channels which include Domino’s website, Domino’s mobile website, and the iPhone, Android, Windows Phone 8, and Kindle Fire apps.

 

Fun Facts – Domino’s Pizza and Basketball

·         It takes 69 Domino’s Pizza boxes stacked from the floor of a basketball court to reach the hoop.

·         It takes more than 4,500 Domino’s Pizza boxes to cover a 4,600-square-foot basketball court.

·         During the 2013 college basketball tournament, Domino's produced enough dough to match the weight of more than 16.2 million basketballs.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.