Industry News | October 26, 2009

Domino's Works Itself Into Family Game Night

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Domino's Pizza is teaming up with Hasbro to present Hasbro's Family Game Night. The majority of Domino's medium pizza boxes through the holiday season will include mini versions of three Hasbro games: Connect 4, Cranium, and Pictureka. Game instructions are included on the back spine of the box so that friends and families can play the games together as they eat Domino's pizza.

"Normally you wouldn't give the box in which your pizza came much thought, but now your pizza box can be the center of a fun game night party," says Jenny Fouracre, Domino's Pizza spokeswoman. "This is the first time we've done something like this with our pizza boxes and we hope our customers enjoy this new and affordable way to have an evening of games with family and friends."

In addition to the Hasbro Game topped pizza boxes, Domino's and Hasbro's collaboration includes multiple layers. Customers placing an online order at www.dominos.com beginning October 26 have the option of receiving up to $30 in money-saving coupons from Hasbro. Domino's version of Connect 4 will be featured as an online game on Domino's Pizza Tracker, a system that allows customers who order online to track each step of their order. And select Hasbro games will feature Domino's coupons good for a free medium, one-topping Domino's pizza when the customer orders online.

"We are thrilled to team up with Domino's to provide families with everything they need for Family Game Night," says Kathleen Seguin, director of global consumer promotions for Hasbro. "Ordering a pizza and playing a game is a great way for families to turn off the outside world and reconnect with each other."
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.