Industry News | June 23, 2011

Donatos Gets an Online Makeover

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Donatos Pizza believes in the importance of providing a great customer experience, from the time the order is placed until the customer enjoys the final bite. That belief, with the help of valuable customer feedback, has inspired Donatos to reshape its online ordering system.

“We think customers will be pleased with how user-friendly the new online ordering site is,” says Todd Young, vice president of operations for Donatos Pizza. “The new platform makes ordering simpler, with fewer clicks, and is now twice as fast as our original system.”

Customers will find several new features on the revamped online ordering site, including:

  • A drag-and-drop cart that allows users to add items to their order and customize those items, including Donatos’ signature pizzas
  • A quick and easy payment system that allows customers to pay for their orders on one page

  • A new profile page that holds multiple delivery addresses, favorite orders, and order history

  • A coupon tab where customers can enter their zip codes and find deals unique to their specific locations

  • New animation which includes photos of each product on the menu

“We believe it’s important to give our customers a variety of ways to access Donatos products,” Young says. “The new online ordering system gives them another convenient way to get their favorite pizzas, salads, subs, and sides.”

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