Industry News | March 10, 2009

Don't Just Eat Your Whopper, Wear It

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Burger King Corp. (NYSE:BKC - News) unveils Burger King Studio today, a game-changing line of art on modern and edgy apparel and lifestyle gear. Part art gallery, part creative laboratory, the concept highlights the work of young, cutting-edge artists inspired by the Burger King brand and creatively incorporates core elements of the Burger King identity.

Burger King Corp. has plans to make Burger King Studio designs available in select urban boutiques and retailers in the coming months, but consumers who can’t wait can visit burgerkingstudio.com to create a custom t-shirt and read artists’ biographies.

As Burger King Studio evolves, so will the site. In the coming months, visitors can expect to see expanded content, including artist blogs, interactive online events, desktop applications, and more.

“Burger King Studio is a progressive platform that inspires free-flowing creativity and provides a forum for imaginative collaboration between artists and consumers,” says Cindy Syracuse, senior director, cultural marketing, Burger King Corp.

Beginning today, guests of the first Whopper Bar at Universal CityWalk at Universal Orlando Resort in Orlando, Florida, will be able to create a custom-made version of America’s favorite burger, and be among the first to experience the latest Burger King Studio concepts. Visitors will be invited to customize t-shirts using original designs via a highly engaging touch-screen kiosk. Guests will have the option of creating a personalized silk-screen design to be printed on site or can choose from ready-made offerings representing some of the most popular Burger King Studio designs. T-shirts will be available for $21.95.

Burger King Studio made its debut in Chicago in the fall of 2008 where guests at urban gallery events had the opportunity to mingle with the artists, view their work, and experience the excitement of customizing their own apparel.

Consumers across the country can look forward to similar experiences as Burger King Corp. plans to host live studio events in various markets later this year.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.