Industry News | November 26, 2008
Double Cheeseburger Leaves Dollar Menu
Although the December 1 price increase bumps the dollar menu staple from the value line up, the company has added the McDouble as its dollar menu replacement. The new menu item is identical to the famed double cheeseburger expect for the cheese—the original has two slices while the McDouble only has just one.
Industry insiders have been predicting the price hike for months, despite McDonald’s strong quarterly performance recently.
While franchisees are free to price the item however they want, rising beef and cheese prices have resulted in a diminishing profit margin for the double cheeseburger when priced at $1.
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems