Industry News | January 14, 2009
Doughnut Chains Catch Obama Fever
Dunkin' Donuts is releasing the "Stars & Stripes" donut, a frosted donut decorated with red, white, and blue star-shaped sprinkles between January 17 and January 20. The item is normally 89 cents, but on inauguration day, the company is celebrating the swearing in of the 44th president with a special 44 cent price point.
"The launch of a new administration and a new year creates a unique spirit of anticipation, excitement, and optimism," says Frances Allen, brand marketing officer for Dunkin' Donuts.
The spirit is so unique that Krispy Kreme is running its own inaugural promotion. The company is offering a free doughnut of choice to every customer on inauguration day.
"Krispy Kreme is taking the inaugural festivities nationwide," says Ron Rupocinski, executive chef for Krispy Kreme. "We're inviting our fans in cities across the country, including Washington, D.C., to commemorate this historic day with a favorite American treat."
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