Industry News | July 25, 2006

DQ Adds Mint Mocha to MooLatte Line

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Dairy Queen's frozen blended coffee line continues to grow with the August debut of Mint Mocha MooLatte. This is a blend of chocolate, peppermint, Colombian coffee, and soft serve ice cream, with a whipped topping crown.

"Adding the refreshing, cool taste of mint was a logical next step in flavor choices for the MooLatte, especially during the hot summer months," said Michael Keller, chief brand officer for International Dairy Queen.

In other DQ news, on August 10 Dairy Queen hosts the first-ever North American "Miracle Treat Day" to benefit Children’s Miracle Network. On that day, participating Dairy Queen and DQ Grill & Chill locations in North America will donate proceeds from every Blizzard sold to Children’s Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals.