Industry News | July 30, 2008

DQ Blizzards to Benefit Children's Miracle

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On Thursday, August 7, participating Dairy Queen and DQ Grill & Chill locations will celebrate the third-annual Miracle Treat Day (www.miracletreatday.com) and donate proceeds from every Blizzard sold that day to Children’s Miracle Network, a nonprofit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals.

Miss America 2008 Kirsten Haglund, a national goodwill ambassador for Children's Miracle Network, will serve as honorary spokesperson for Dairy Queen’s Miracle Treat Day. Miss America titleholders have been involved with Children’s Miracle Network visiting hospitals and helping with fundraising activities since 1989.

Dairy Queen has been a supporter of Children’s Miracle Network since 1984, raising more than $70 million during that time.

“We welcome Kirsten to our Miracle Treat Day celebration, as she is such a positive role model and her visits are so inspiring to the children and adults she meets during her reign,” says Michael Keller, chief brand officer for International Dairy Queen. “Last year we raised more than $4 million during Miracle Treat Day, and we look forward to topping that this year.”

Dairy Queen will serve up a variety of Blizzard Flavor Treats during Miracle Treat Day, including Oreo, the featured Blizzard of the Month for August. The Oreo Blizzard debuted in 1985, the Blizzard’s inaugural year, and to this day remains the most popular flavor.