Industry News | March 31, 2014

DQ Celebrates Tax Day with Waffle Cones for Club Members

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On Tax Day, April 15, the Dairy Queen system is giving away signature Waffle Cone Holders along with a $10 DQ gift card to 100 lucky Blizzard Fan Club members.

“The Waffle Cone Holders will come in handy for those 100 fans as this month we are featuring the Waffle Cone Blizzard Treat and the return of the Confetti Cake Blizzard Treat as the Blizzard of the Month,” says Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation. “What’s great about the Waffle Cone Blizzard Treat is that it’s a treat within a treat. It doesn’t get much better than a freshly made Waffle Cone wrapped around your favorite Blizzard Treat.”

Anyone who is a Blizzard Fan Club member by April 14 will be eligible to receive one of the 100 branded Waffle Cone Holders and gift cards. Other perks of becoming a Blizzard Fan Club member include a buy-one, get-one-free Blizzard Treat coupon upon signing up for the club, monthly emails with Blizzard of the Month news and more, and a coupon offer on the member’s birthday and surprise on the sign-up anniversary.

The Waffle Cone Holder allows fans to free up their hands while enjoying their Waffle Cone Blizzard Treat. The Waffle Cone Holder can sit just about anywhere— on a desk, on a shelf, on a bench, or in a vehicle’s cup holder.

 

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.