Industry News | August 26, 2012

DQ Grills and Chills in New Rochester, NY, Location

The Dairy Queen system’s newest, most exciting restaurant concept has opened its doors in Rochester, New York.

As the first DQ Grill & Chill restaurant to open in the area, the 2,612-square-foot location has added 45 new jobs in the area contributing to New York’s employment growth.

The new restaurant also will contribute to the state’s restaurant sales, which, according to the National Restaurant Association, are projected to increase by 3.4 percent this year.

“We are excited to open Rochester’s first DQ Grill & Chill restaurant and welcome the community in to enjoy our full menu of cravable food items, cool treats, and Orange Julius specialty fruit smoothies and beverages,” says restaurant operator Mark Goldberg. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”

The DQ Grill & Chill concept blends the best of DQ’s iconic history with the most modern innovations in the quick-service restaurant industry.

The food menu features the quarter- and half-pound GrillBurger made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

Complementing the “grill” is the “chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves.

Along with all of the DQ favorites, such as the signature Blizzard Flavor Treats, MooLatté frozen blended coffee beverages, DQCakes, and waffle bowl sundaes and cones, guests will enjoy delicious Orange Julius Premium Fruit Smoothies and fruit-blended beverages.

The Orange Julius Premium Fruit Smoothies are made with real fruit and low-fat yogurt, and are blended fresh for customers upon ordering. The refreshing, frothy real fruit Julius Originals are also blended fresh. Flavors for both Julius Originals and Premium Fruit Smoothies include Orange, Strawberry, Strawberry Banana, Tripleberry, and Mango Pineapple.

The DQ Grill & Chill restaurant interior brings an innovative dimension to quick-serve restaurant dining. Highlighted by the modern open-air grill and separate “grill” and “chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music, and an overall inviting environment.

The restaurant can seat 76 guests inside and also offers 24 attractive outdoor patio seats.