Industry News | November 17, 2012

DQ Grills & Chills in Baton Rouge, Louisiana

The Dairy Queen system's newest, most exciting restaurant concept has opened its doors at 3444 S. Sherwood Forest Blvd. The new 2,500 square-foot DQ Grill & Chill restaurant has added 45 new jobs, contributing to Baton Rouge’s employment growth. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by 3.3 percent this year.

“We are excited to open the first DQ Grill & Chill restaurant in East Baton Rouge and welcome the community in to enjoy our full menu of cravable food items, cool treats, and Orange Julius specialty fruit smoothies and drinks,” says restaurant operator Michael Vicari, who also owns the DQ Grill and Chill restaurant in Marrero. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”
 
The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant (QSR) industry. The food menu features the quarter- and half-pound GrillBurger made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. Other menu offerings include Grilled or Crispy Chicken Sandwiches and Salads; Chicken Strip Baskets; Shrimp Baskets; Quesadillas; and Chili Cheese Dogs.
 
Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites, such as the signature Blizzard Flavor Treats, MooLatté frozen coffee-blended beverages, DQ Cakes, and waffle bowl sundaes and cones, guests will enjoy delicious Orange Julius Premium Fruit Smoothies and fruit-blended beverages on the menu. Orange Julius Premium Fruit Smoothies are made with real fruit and low-fat yogurt, and are blended fresh for customers upon ordering. The refreshing, frothy, real fruit Julius Originals are also blended fresh. Flavors for both Julius Originals and Premium Fruit Smoothies include Orange, Strawberry, Strawberry Banana, Tripleberry, and Mango Pineapple.
 
The DQ Grill & Chill restaurant interior brings an innovative dimension to QSR dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music, and an overall inviting environment. The restaurant can seat 88 guests inside, 12 outside, and also offers a convenient drive-thru window.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.