Industry News | January 6, 2014

DQ Kicks Off the New Year with a Sweet Twist

Reese’s Peanut Butter Cups in a pie with soft serve? That’s the combination that kicks off the new year for the Dairy Queen system with the debut of the Reese’s Peanut Butter Cup Pie Blizzard Treat as the featured Blizzard of the Month for January.

 

A combination of Reese’s Peanut Butter Cup pieces and graham pie crust base mixed with DQ vanilla soft serve, the Reese’s Peanut Butter Cup Pie Blizzard Treat is available at all participating Dairy Queen and DQ Grill & Chill restaurants nationwide in January.

 

Reese’s Peanut Butter Cup Pie Blizzard Treats are available in four sizes, including the popular Mini, and also can be served in a waffle cone.

 

We continue to create new and unique flavors that set us apart each time a Blizzard Treat is turned upside-down and served with a smile,” says Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation. “We have an exciting 2014 planned and look forward to sharing big news with our fans throughout the year.”

 

Many Blizzard Treat flavors, including Reese’s Peanut Butter Cup Pie, can be made into DQ Cakes which are suitable for holidays, birthdays, anniversaries, and more.