Industry News | May 16, 2012

DQ Rolls Out Blizzard, Burger Offerings for Summer

Sweet Apple BBQ GrillBurger
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The Dairy Queen system is kicking off the summer season in June with the addition of cool treats and hot eats including the debut of the Sweet Apple BBQ GrillBurger, the new Turtle Brownie Blizzard Treat, and new flavors of the award winning Royal Shakes.

Adding to the line-up of signature GrillBurgers, the DQ system is introducing the quarter-pound Sweet Apple BBQ Grillburger, which is layered with crisp bacon, fresh onion slices, leaf lettuce, a slice of thick-cut tomato, pepper jack cheese, and a sweet apple BBQ sauce that features real chunks of apple, all served on a home-style bakery bun.

Turtle Brownie is the featured Blizzard of the Month for June. Made with a delicious mix of buttery pecans, rich caramel, and chewy brownie pieces blended with creamy DQ vanilla soft serve, Turtle Brownie is served in mini, small, medium or large Blizzard Treat sizes.

Also debuting this month are new flavors of the DQ system’s classic Royal Shakes, which include Mint Chip, Caramel CheeseQuake, and, to celebrate the 100th birthday of America’s favorite cookie, Oreo. The Royal Shakes are crowned with a silky whipped topping.

“Just in time for the first day of summer in June, we are focusing the spotlight on some innovative new treat flavors and of course our famous GrillBurger,” says Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation. “We are satisfying our customers’ cravings at lunch, dinner, and snack time with delicious new menu options at an outstanding value.”

The summer also is a top season for the DQ Cake business. Traditional cakes, as well as Blizzard Cakes made with the new Turtle Brownie or another Blizzard flavor, are perfect for Father’s Day, graduations, and other special events such as birthdays and anniversaries.