Industry News | July 20, 2012
DQ System Puts Grill & Chill On the Map in Illinois
The Dairy Queen system’s newest, most exciting restaurant concept has opened its doors at 3121 Atlanta St. in Springfield, Illinois. The 2,635-square-foot DQ Grill & Chill restaurant has added 45 new jobs in the area, contributing to Illinois’ employment growth.
The new location also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by 3 percent this year.
“We are excited to open our second DQ Grill & Chill restaurant in Springfield and welcome the community in to enjoy our full menu of cravable food items, cool treats, and Orange Julius specialty fruit smoothies and beverages,” says restaurant operator Mark Freetly. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”
The new DQ Grill & Chill restaurant interior brings an innovative dimension to QSR dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.
The restaurant can seat 70 guests inside and also offers 16 attractive outdoor patio seats. Bringing together the best of the past and the present, the drive-thru is lined with old-fashioned street lamps.
Food & Beverage
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