Industry News | September 6, 2012
Dunkin' Adds Quaker Oatmeal to Breakfast Menu
Just as mornings get more hectic with the start of the school year, Dunkin’ Donuts has unveiled a new, better-for-you breakfast option to kick-start a busy day.
Dunkin’ Donuts introduced Quaker Oatmeal as a permanent addition to the brand’s DDSMART menu of better-for-you food and beverages.
Dunkin’ Donuts restaurants will serve Quaker Oatmeal in two hearty varieties, Original and Brown Sugar, both of which are served with dried fruit.
Quaker Oatmeal will be available at participating Dunkin’ Donuts restaurants for a suggested retail price of $1.99 in select cities and in Dunkin’ Donuts restaurants throughout the country by November.
Quaker Oatmeal joins the many other DDSMART menu items that provide Dunkin’ Donuts guests with better-for-you options without compromising taste, quality, or value.
Dunkin’ Donuts’ Quaker Oatmeal with dried fruit has 270 calories, and the Brown Sugar variety with dried fruit has 300 calories.
All Dunkin' Donuts' DDSMART items meet at least one of the following criteria: 25 percent fewer calories; 25 percent less sugar, fat, saturated fat, or sodium than comparable fare; and/or contain an ingredient that is nutritionally beneficial.
Many items on the DDSMART menu are under 300 calories, including:
· Egg White Flatbread Sandwiches (280 calories), available in either Veggie or Turkey Sausage varieties. Both are served on toasted multigrain flatbread.
· Wake-Up Wraps, which are perfect for value-conscious, on-the-go people who want a fast, freshly-prepared breakfast option in a smaller portion size and with fewer calories than the usual breakfast sandwich. DDSMART Wake-Up Wraps are available in several varieties, including Egg White Veggie (150 calories), Egg White Turkey Sausage (150 calories), Egg & Cheese (180 calories), and Ham, Egg & Cheese (200 calories).
· Small Latte Lite, with 80 calories and made with skim milk and Splenda.
· Freshly brewed unsweetened Teas, are with zero calories.
· Freshlybrewed unsweetened medium Iced Tea, withfive calories.
“Dunkin’ Donuts is committed to meeting the needs of our guests by providing better-for-you choices for eating on-the-go. Expanding our DDSMART menu with the introduction of oatmeal reinforces that commitment to offering a wide array of options that fit customers’ lifestyles and dietary preferences, and keep people running all throughout the day,” says John Costello, chief global marketing and innovation officer at Dunkin’ Brands.
Food & Beverage
ANNOUNCING: Incredible Breakfast Trends
The morning daypart is still going strong and continues to offer the most opportunity for incremental sales and customer loyalty. What has changed are the sophisticated – and jaded – palates that consumers bring with them when eating at your operation. Keeping taste buds intrigued requires finesse, creativity and lots of trend awareness. So if you weren’t listening before, the time to do it would be now: we have done something to help you.
The American Egg Board knows breakfast. I think you know we know breakfast. If not, why weren’t you paying attention? We talk about it a lot.
But the more we learned and the more we talked, the more we realized there was much more to say. Here are two facts about complexity – first, it’s interesting, and second, it’s hard to explain in 140 characters or less.
So we’ve undertaken to create mini-studies to offer the reader a good grounding in various trends that are either emerging or at the point of evolving into something different.
NOTE: If people call your place retro or old-fashioned and that was the vibe you were going for, congratulations! But if that wasn’t your intention, well, then you should make sure to read our brief studies. It really couldn’t hurt.
Our first three Incredible Breakfast Trends focus on:
- Breakfast food trucks and what keeps them on top. Truck operators often enter this segment as an economical way to break into the business. Some have even started trends that used to be expected from white table cloth restaurants. Today’s successful food truck operation could soon move into a building on your block. You should have an idea who he is.
- Emerging trend of Asian-influences in the morning. An honest interest in better-for-me cuisine, a growing passion for kimchi throughout the day, the popularity of Sriracha sauce (even Subway uses it) and the fascination with the many different Asian cuisines – China has over 30 alone – makes knowing a little more about this topic a good idea.
- The continuing impact of Latin on breakfast. It used to be that Tex-Mex was all we had. Then it became Mexican, and now it’s Peruvian, Cuban and Oaxacan, to name only a few. Latin cuisine is so much a part of the American table that many children have no idea it came from another culture. This is a moving target and you should have some idea of where it is today.
If we’ve intrigued you, go to bit.ly/LidG5V to read the first three mini-studies. Then come back every quarter for three new examinations of news you can use.
For more, visit www.AEB.org.