Industry News | June 9, 2006
Dunkin' Brands Appoints New Brand Officers
Rodriguez brings more than 37 years of broad-range leadership experiences and achievements within the most respected franchising companies in the world. He will oversee the strategic development of the Dunkin' Donuts brand, which will encompass a range of responsibilities including operations, marketing, franchising and new business initiatives for Dunkin' Donuts in the United States. Rodriguez will head a solid team that has already built a strong foundation for Dunkin' Donuts and work closely with franchisees to help accelerate the process to take the brand nationwide.
Rodriguez joined Togo's Eatery as the division's Brand Officer in March 2004. Since that time, he has led a major turnaround for the brand, recently posting 18 consecutive months of sales growth.
"In his two years as the Togo's Brand Officer, Robert demonstrated the essential attributes of great leadership--generating and sustaining trust among franchisees and building a strong sense of purpose and community," says Will Kussell, Chief Operating Officer for Dunkin' Brands. "His leadership yielded tremendous results -- maximizing sales and profitability for both franchisees and the company."
"I am pleased to join an exceptional team of individuals who've built Dunkin' Donuts into one of the world's most revered brands," says Rodriguez. "We have only begun to realize the brand's potential."
Assuming responsibilities for Rodriguez at Togo's will be industry veteran Lisa McLean, former vice president of marketing for Togo's. In her new role as Togo's Brand Officer, McLean will oversee the strategic development of the brand, which will encompass a range of responsibilities including operations, marketing, franchise services and focusing on quality delivery to the customer.
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