Industry News | June 24, 2011

Dunkin' Brands Salutes Captain America

"Captain America: The First Avenger" arrives in movie theaters on July 22, but beginning on June  27, customers can celebrate this action hero movie with cool summer treats and promotions at Dunkin' Donuts and Baskin-Robbins.

Dunkin' Brands, parent company of Dunkin’ Donuts and Baskin-Robbins, announced it has joined forces with Marvel Studios to bring the excitement of "Captain America: The First Avenger" to Dunkin’ Donuts and Baskin-Robbins restaurants.This is Dunkin’ Donuts’ first-ever partnership with a motion picture studio. Leading up to the launch of this summer’s blockbuster, Dunkin’ Donuts and Baskin-Robbins have introduced special new Captain America-themed menu items, including a unique Coolatta frozen beverage, a star-shaped donut, new ice cream flavors, sundaes, and cakes, as well as a Dunkin’ Donuts “Unlock the Lab” interactive microsite and a Baskin-Robbins Facebook promotion both featuring an instant win game and sweepstakes that give fans the chance to win great prizes.
 
“We are thrilled to bring the buzz and anticipation surrounding the upcoming release of 'Captain America: The First Avenger' to our guests at Dunkin’ Donuts and Baskin-Robbins restaurants around the world,” says John Costello, chief global marketing & innovation officer at Dunkin’ Brands. “We believe our partnership with Marvel Studios is ideal, as we not only combine our iconic brands with one of the most enduring and beloved action heroes, but we bring together the coolest movie of the summer and the destination for cool summer beverages and treats for millions of people.”
 
Dunkin’ Donuts has expanded its popular line of icy cool Coolatta beverages with the introduction of a new Captain America Coolatta drink, a cherry-flavored frozen beverage. The new Coolatta drink will be available in a special limited-edition collectible First Avenger Tri-Cup, an innovative three-chamber cup featuring images of Captain America that allows guests to enjoy three different Coolatta flavors (8 oz. each) within the same cup. 
 
Joining Dunkin’ Donuts’ famous lineup of donut varieties is the brand’s first-ever star-shaped donut, the Captain America Donut, filled with jelly, frosted with vanilla icing, and topped with patriotic red, white, and blue sprinkles, as well as the Stars & Stripes Donut, frosted with red icing and topped with patriotic red, white, and blue sprinkles.
 
The Dunkin’ Donuts Captain America-themed menu items are available beginning Monday, June 27, 2011 at participating locations in the U.S., Chile, Taiwan, Colombia, Germany, Honduras, Malaysia, New Zealand, Singapore, Spain, and Thailand.
 
Dunkin’ Donuts has also launched the “Unlock the Lab” instant win game and sweepstakes, where consumers can enter and explore the lab of Dr. Abraham Erskine, the scientist behind the secret research project that created the Super-Soldier known as Captain America. Site visitors to www.DunkinDonuts.com can select a book from the virtual bookshelf to “Unlock the Lab” for a chance to win a grand prize trip to a Marvel movie premiere in 2012 or a daily instant win prize package that includes a signed Captain America movie poster, Captain America action figure, an Iron Man 2 DVD, an Iron Man 2 soundtrack, and a SEGA Captain America: Super-Soldier video game. Whether you win or not, anyone who unlocks the door to the lab can view exclusive content including special movie downloads, behind-the-scenes footage and more. 
 
Fans also have the opportunity to purchase limited-edition Captain America-themed Dunkin’ Donuts Cards at Dunkin’ Donuts restaurants while supplies last. These Cards can be registered online at www.DunkinDonuts.com for a free 30-day trial to a Marvel Digital Comics subscription (restrictions apply).
 
Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is featuring an assortment of ice cream refreshments including July Flavor of the Month Super-Soldier Swirl, vanilla ice cream swirled with a combo of blue chocolate chips and a cherry flavored ribbon. Guests can also succumb to the power of chocolate with a Hydra Force Sundae, made with Chocolate Mousse Royale ice cream that is chock full of brownies, hot fudge, and whipped cream topped off with chocolate sprinkles and a cherry. They can also dive into the Super-Soldier Sundae, made with Super-Soldier Swirl ice cream and topped with moist white cake and a rich strawberry topping). Lastly, the Captain America Ice Cream Cake, inspired by Captain America’s signature shield, is classic sheet cake customized with your favorite ice cream and cake flavors along with a collectable Captain America Cake Topper.
The Baskin-Robbins Captain America-themed ice cream treats are available beginning Monday, June 27, 2011, at participating locations in the U.S., Canada, Australia, Colombia, Dominican Republic, Ecuador, Honduras, Malaysia, St. Maarten. and United Kingdom.   
 
Baskin-Robbins has also created an instant-win game and sweepstakes on the brand’s Facebook page where fans have the opportunity to play an online ice cream cone matching game for a chance to win a grand prize VIP trip to Los Angeles to visit a world famous special effects studio and have his/her likeness drawn into a Marvel comic book. Guests can also win daily instant win prizes that include signed headshots of Captain America stars, Old Navy special edition t-shirts, SEGA Captain America: Super-Soldier video game, or Captain America comic books.