Industry News | May 31, 2011

Dunkin' Cools Off a Hot Treat

Dunkin' Donuts continues to prove that cool is hotter than ever with the introduction of Frozen Hot Chocolate, the newest addition to the brand's lineup of frozen beverages.

Just in time for summer, Dunkin' Donuts' Frozen Hot Chocolate delivers the rich, comforting taste of Dunkin' Donuts' classic hot chocolate in an icy cold beverage. Frozen Hot Chocolate is available for a limited time at participating Dunkin' Donuts restaurants nationwide.

Dunkin’ Donuts continues to establish itself as a beverage destination with a wide-variety of delicious frozen beverages to keep people energized and running throughout the day. Dunkin' Donuts' popular line of Coolatta frozen slush drinks makes it fun and easy to stay cool no matter how high the temperature rises.

In addition to favorite Coolatta flavors such as Coffee, Strawberry, Vanilla Bean, Blue Raspberry, and Tropicana Orange, guests can create their own unique varieties by mixing existing Coolatta flavors into cool and creative combinations.

“Over the past few years, we’ve seen a significant increase in the popularity of our frozen beverages, not just in warm-weather months but all throughout the year,” says John Costello, chief global marketing & innovation officer at Dunkin’ Brands. “Our frozen beverages provide our guests with the refreshment and the extra boost they need to get through their busy days, and we are excited to offer our new Frozen Hot Chocolate as yet another delicious cool choice to keep people running.”