Industry News | October 2, 2008
Dunkin' Donunts Debuts 99 Cent Lattes
"Americans are facing more and more challenges every day, as the economy forces many hard-working people to make difficult choices to keep their spending down," says Frances Allen, Brand Marketing Officer for Dunkin' Donuts.
Dunkin' Donuts will further offer customers outstanding value with a "Dunkin' Deal" featuring a 99 cent Egg and Cheese Sandwich with the purchase of a medium or larger hot coffee available at participating Dunkin' Donuts shops nationwide through November 11.
To coincide with the two national value offers, beginning today Dunkin' Donuts will showcase new advertising that focuses on the company's coffee leadership. The new advertising features hard-working Americans, from a waitress to an office worker to a mail carrier, determinedly climbing up a hill. The ad illustrates people taking on their respective "uphill battle" with a fresh cup of Dunkin' Donuts coffee in hand to help keep them going until they reach the top. The ad reminds people that no matter how difficult their day gets, Dunkin' Donuts will keep them running strong. The 30-second and 15-second television, radio and outdoor spots will run through November. The Dunkin' Donuts Latte is made with rich espresso, derived from high-quality coffee beans, and steamed milk. Customers can choose to add any of Dunkin' Donuts' nine sugar-free flavorings for an added flavor kick, such as cinnamon, chocolate, caramel or French vanilla. Dunkin' Donuts Hot Latte Lite, made with steamed skim milk and sweetened with SPLENDA(R) No Calorie Sweetener, has only 70 calories for 10-ounce serving. Dunkin' Donuts' espresso beverages are available in regular or decaffeinated, hot or iced.
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