Industry News | February 29, 2012
Dunkin' Donuts Adds Angus Steak & Egg Sandwich
Dunkin’ Donuts today introduced a delicious savory breakfast sandwich, the new Angus Steak & Egg Sandwich.
The Angus Steak & Egg Sandwich is made with juicy Angus beef topped with an egg and melted American cheese, freshly served on an oven-toasted onion bagel.
An on-the-go option made to order and available all day long, the Angus Steak & Egg Sandwich is offered for a limited time at participating Dunkin’ Donuts restaurants nationwide.
Dunkin’ Donuts is toasting the arrival of its new, hearty sandwich by helping fans show the world that they’re eating “Like a Boss” when they enjoy the Angus Steak & Egg Sandwich.
Starting today, fans who visit the “Like a Boss” tab on Dunkin’ Donuts’ Facebook page (www.facebook.com/DunkinDonuts) can create a fun and humorous video resume dedicated to celebrating “moments of awesomeness,” complete with engaging music and photos.
Based on the idea that eating “Like a Boss” will help them to keep their day running while accomplishing ambitious feats, the video resume will use the fan’s first name and Facebook profile photo, and will randomly populate pictures and qualities highlighting how they’re taking care of business.
Once created, fans have the option of sharing their incredibleness with friends via Facebook, Twitter, and LinkedIn.
“A big breakfast isn’t always possible when you’re on-the-go, but with our new Angus Steak & Egg Sandwich, our guests can enjoy the full-bodied flavors of a traditional steak and eggs breakfast packed into a portable sandwich any time during their busy day,” says John Costello, Chief Global Marketing and Innovation Officer at Dunkin’ Brands.
“In the same spirit of how we help people keep running and make the most of their day with satisfying food and beverages, our ‘Like a Boss’ Facebook promotion offers our fans a fun way to show the world how they take on their day, and celebrates what makes them unique and special.”
Founded in 1950, Dunkin' Donuts has more than 10,000 restaurants in 32 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies.
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