Industry News | November 19, 2008

Dunkin' Donuts Adds Free Money to Gift Cards

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Dunkin' Donuts is offering a way to put something meaningful back into the wallets of friends, family and co-workers through its rechargeable gift card program. Available in any amount between $5 and $200, the cards can be purchased at any participating Dunkin' Donuts throughout the country, or online. From December 26, 2008 to January 23, 2009, consumers can earn a $2 dollar bonus on their Dunkin' Donuts card when they register online and recharge it with $15 or more.

Unlike other rechargeable cards, Dunkin' Donuts' cards don't have any additional fees or expiration dates. If cards are registered online, Dunkin' Donuts will also replace them free of charge if they are lost or stolen.

For even greater convenience, the card can be registered for auto-recharge, which automatically adds money to the card on a specific day or when the balance on the card drops below a certain level.