Industry News | July 13, 2005
Dunkin’ Donuts and Tropicana Team Up
Dunkin' Donuts, the largest coffee and baked goods chain in the world, is teaming up with Tropicana, the number one juice brand, to launch iced slushy beverage. The new beverage, made with real Tropicana orange juice, is another example of product innovation that has helped Dunkin' Donuts become a leader in the frozen drink category.
Dunkin' Donuts introduced the Original COFFEE COOLATTA® beverage in 1995 and it is still a top selling product in the frozen beverage market today.
"The love and trust juice drinkers have for Tropicana combined with Dunkin' Donuts product and flavor innovation leadership is a recipe for success," says John Gilbert, vice president of marketing for Dunkin' Donuts. "Partnering with Tropicana presents exciting new possibilities for us, as we continue to strive to meet our consumers' demand for more flavor choices."
Tropicana Orange Coolatta is currently available at participating Dunkin' Donuts stores at the suggested retail price of small ($2.59), medium ($3.29), and large ($3.99).
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