Industry News | July 3, 2012

Dunkin' Donuts, Baskin-Robbins Celebrate Oreo's 100th Birthday

There’s a new way the cookie crumbles for OREO cookie fans at Dunkin’ Donuts and Baskin-Robbins this summer. To help OREO celebrate its 100thbirthday, Dunkin' Donuts and Baskin-Robbins have introduced a sweet collection of OREO inspired treats.

Dunkin’ Donuts’ classic Coolatta beverages and lineup of donuts get the OREO treatment this summer with limited-time menu items, including the Oreo Coolatta in Coffee or Vanilla Bean flavors; the OREO Donut, a yeast donut filled with vanilla buttercream, frosted in white icing, and topped with OREO cookie crumble; and the OREO Crumble Donut, frosted in white icing and topped with OREO crumbles.

Baskin-Robbins is keeping OREO cookie fans cool this summer with frozen treats featuring OREO cookies in its premium hard scoop ice cream, milkshakes, sundaes, custom ice cream cakes and creamy soft serve. Its new menu items include OREO 'N Chocolate ice cream, swirled with a crispy fudge crackle ribbon; OREO Ice Cream Cake Bites, made with OREO Cookies 'n Cream ice cream over chocolate cake, covered with chocolate-flavored coating, and finished with a buttercream rosette; the OREO Cookie Cake, frosted with vanilla ice cream, drizzled in dark chocolate, and decorated with a fudge border; the OREO 'N Chocolate Layered Sundae, which includes hot fudge layered with OREO 'N Chocolate ice cream and chopped OREO cookie pieces, topped with marshmallow, more hot fudge, whipped cream, and more chopped OREO pieces; and OREO 31º Below soft serve, served with chopped OREO cookie pieces.

Dunkin’ Donuts is also giving people a chance to win summer prizes and share all their adventurous ways to keep it cool this summer. Dunkin’ Donuts’ "OREO Coolatta 100 Summer Adventures & Sweepstakes" on Facebook offers fans a chance to win $1,000 toward the summer adventure of their dreams, along with daily prize packs including a $25 Dunkin’ Donuts Card, a Dunkin’ Donuts travel mug, and a Dunkin’ Donuts t-shirt.

To enter, consumers can visit the special Summer Adventures tab at Dunkin’ Donuts’ Facebook page, where people can check out a list of 100 summer activities, check off all the adventures they’ve done or are going to do, and share with friends. 

“Whether you twist, lick, or dunk, everyone has their own favorite way to enjoy an OREO cookie. Our partnership with OREO represents a new take on some of America’s favorite iconic sweet treats. With our new OREO Coolatta frozen drinks, OREO 31º Below soft serve, donuts, and frozen treats, all featuring OREO cookies, Dunkin’ Donuts and Baskin-Robbins are giving OREO cookie fans a fun new way to enjoy their favorite cookie on the go, any time of day,” says Stan Frankenthaler, executive chef and vice president of product innovation at Dunkin’ Brands.

“We congratulate OREO on its 100thbirthday and look forward to keeping people running with our new OREO menu items throughout the summer, and helping people celebrate keeping it cool this season with Dunkin’ Donuts’ new Facebook sweepstakes.”