Industry News | April 4, 2005

Dunkin’ Donuts Breaks the Grind of Tax Season

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The clock is ticking. The stress is mounting. April 15th is right around the corner. But, this year, Dunkin’ Donuts is teaming up with H&R Block in the New York and Philadelphia areas to make tax season a little more palatable.

From Monday, April 4, through Friday, April 8, select Dunkin’ Donuts shops will become H&R Block satellite locations. People can simply drop off their paperwork at participating Dunkin’ Donuts shops and chat about their taxes with an H&R Block representative. Just for doing so, they’ll receive a free medium cup of Dunkin’ Donuts coffee and be entered into a sweepstakes to have their taxes processed for free.

From Monday, April 11 through Friday, April 15, Dunkin’ Donuts will also be serving their coffee and freshly-baked donuts in select H&R Block locations throughout the area.

Why is Dunkin’ Donuts offering this tax time pick-me-up?

According to the recent Dunkin’ Donuts “tax-time” survey* revealing Americans’ behaviors and attitudes when it comes to doing their taxes, twice as many people would rather clean their house (42 percent) or visit with the in-laws (34 percent) than do their taxes (15 percent).

*A recent survey was conducted in order to assess attitudes and experiences with respect to their taxes. The survey was conducted between March 28th and 30th among a sample of 1,000 individuals called by random digit dialing across the United States.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.