Industry News | October 28, 2013

Dunkin' Donuts Continues College Campus Expansion

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Dunkin' Donuts continues to grow its presence on campuses around the country. The company's increased focus on non-traditional locations offers college students, faculty, and staff a line-up of beverages and food between classes, tests, and studying.

Dunkin’ Donuts offers restaurant models to suit any university, including full retail shops and kiosks for campus centers, student unions, dining commons, and other high-traffic locations at or near schools.

"Universities are increasingly looking for more amenities to offer campus residents and visitors, and our brand's flexible design options couple convenience with great-tasting food and America's favorite coffee," says Grant Benson, CFE and vice president of franchising and business development for Dunkin’ Brands. “As we continue our expansion, both east and west of the Mississippi, we have a continued focus on recruiting qualified operators to grow our presence at colleges around the country.”

The list of universities that opened new Dunkin’ Donuts restaurants in 2013 or plan to open new locations by January 2014 includes a second location at Westfield University, Norwich University, Merrimack College, two locations at University of Rhode Island, University of Alabama Huntsville, Brandeis University, and Wayne State University

These institutions join other colleges and universities that have brought Dunkin’ Donuts to campus in the last two years, including Emory University, Providence College, University of Baltimore, and Virginia Tech. Each serves Dunkin' Donuts' menu of foods and beverages that can be enjoyed throughout the day. These items include a range of hot and iced coffee and espresso beverages; a variety of donuts, muffins, bagels; and breakfast and bakery sandwiches.

Dunkin’ Donuts has been expanding in contiguous markets across the country with a long-term goal of having more than 15,000 Dunkin’ Donuts restaurants in the U.S. alone, and this expansion includes alternative points of distribution. Dunkin' Donuts currently has nearly 600 non-traditional locations, including college campuses, mass transit stations, travel centers, supermarkets, and military bases.