Industry News | February 18, 2010

Dunkin' Donuts To Expand Throughout Missouri

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Dunkin' Donuts announced today the signing of a multi-unit store development agreement with Sai Jitta for three new restaurants in Blue Springs and Independence, Missouri. The first location is anticipated to open in 2011 and the remainder by 2013.

Dunkin' Donuts development in greater Kansas City, Missouri, is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities across the country to help drive the coffee and bakery chain's growth.

Jitta is a certified project manager with more than 12 years of information technology experience in the insurance, automotive, health care, and pharmaceutical industries. He has worked for IBM for nearly a decade.

"I am excited to expand Dunkin' Donuts presence in greater Kansas City and play an important role in the daily lives of people who live and work here," Jitta says.

In addition to the development agreement mentioned above, Dunkin' Donuts is still seeking new and existing franchisees to develop restaurants in greater Kansas City and the surrounding areas. Opportunities also exist throughout Florida, Georgia, Washington, D.C., Illinois, and Michigan, among other states.

To drive its expansion efforts, Dunkin' Donuts has aligned its strategy to support the growth opportunities and consumer needs of individual markets. As a result, the company continues to expand with single and multi-unit opportunities with no minimum unit requirements.

Ideally, franchisees should possess a minimum net worth of $1.5 million and liquid assets of at least $750,000, but financial qualifications will vary based on the opportunity available by market. This evolution of Dunkin' Donuts' franchise sales effort enables the brand to expand in markets more aggressively, while balancing its market penetration and maturity.

"Dunkin' Donuts is excited to expand its footprint in Blue Springs and Independence with Sai Jitta," says Grant Benson, CFE and vice president of franchising and market planning for Dunkin' Brands Inc. "Our secret to success is our passionate franchisees that provide a high level of customer service to our customers every day, and we're confident Sai and his team will grow and prosper in the community."