Industry News | June 6, 2006
Dunkin' Donuts Expands Smoothie Line in New York and Philadelphia
Made from yogurt and real fruit, Dunkin' Donuts Smoothies are offered in Wildberry, Mango Passion Fruit, and Strawberry Banana, and are an excellent source of Vitamin C and Calcium, according to a company release.
Each 16-oz serving of Wildberry, Mango Passion Fruit, and Strawberry Banana smoothies have 2.5 grams of fat and 360 calories. Depending on flavor, each 16-oz serving also packs in 25 percent of the Recommended Daily Intake (RDI) of Calcium and between 80-190 percent of RDI of Vitamin C.
The smoothie line is part of Dunkin' Donuts' expansion into a wider range of snack products that will appeal to an increasingly busy consumer market. This platform will feature products that move beyond the breakfast hour in an effort to keep time-strapped people fueled.
"Consumers are living increasingly more hectic lives, often running between home, work, and school, with little time left to satisfy their appetites," says John Gilbert, Dunkin' Donuts' vice president of marketing. "As a result, many people find they don't have time in the day to fit in three square meals. Dunkin' Donuts' Smoothies directly address our consumers' need for a quick, healthier snack alternative."
The smoothie industry is a new booming category. The quick-service restaurant industry currently serves 296 million servings of smoothies a year, with sales of $1.2 billion per year.
In April, Dunkin' Donuts Smoothies were introduced to the New England market. The new Smoothie platform coincides with the launch of a new, multi- million dollar "America Runs on Dunkin'" advertising campaign, centered on the concept of how Dunkin' Donuts' freshly made coffee and baked goods serve as fuel for the hard-working, dedicated Americans who keep the country running. The launch of "America Runs on Dunkin'" marks the most significant repositioning effort in the company's 55-year history and is the first to debut since Dunkin' Brands was acquired in March by a consortium of global private equity firms consisting of Bain Capital Partners LLC, The Carlyle Group, and Thomas H. Lee Partners LP.
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