Industry News | October 30, 2008

Dunkin' Donuts Expansion Rolls On

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Dunkin' Donuts is in the midst of a national expansion to increase its franchised locations in the U.S. Fueling this growth is today's announcement that Charleston, Bluefield, Clarksburg, Parkersburg, Wheeling and Harrisonburg, West Virginia, are now open for franchise sales with plans to open about 30 new restaurants over the next several years.

Dunkin' Donuts' West Virginia launch is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities throughout the country. Dunkin' Donuts is actively seeking new franchisees to own and operate a minimum of five new restaurants in and throughout the country in select markets to help direct the company's future growth.

"To fulfill our national expansion goals, Dunkin' Donuts is looking for developers with a strong organization and the ability to manage multiple restaurants effectively and successfully in the market," says Lynette McKee, CFE, vice president of franchising, Dunkin' Brands, Inc. "We also look for prior restaurant operations and real estate development experience."

Building a network of stores also enables Dunkin' Donuts to invest in a distribution model that ensures consistent, high-quality products that customers expect when visiting a Dunkin' Donuts location. In an effort to keep the brand fresh and competitive, Dunkin' Donuts offers franchisees a variety of designs and venues, including free-standing stores, sites within shopping centers and convenience stores and other retail environments.

According to McKee, "Dunkin' Donuts will satisfy a growing demand in West Virginia for high-quality coffee and baked goods that are available all day. Dunkin' Donuts is proud to energize Americans and keep the honest, hard-working, value-driven people of this country running every day -- whether it's in a boardroom, a schoolroom or a construction site. We look forward to being a vibrant part of the community and playing an important role in the daily lives of the people who live and work in West Virginia.