Industry News | August 14, 2012

Dunkin' Donuts Eyes Three Markets for 2014 and Beyond

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Dunkin’ Donuts, America’s all-day, every day stop for coffee and baked goods, announced today that the company is recruiting franchisees for the markets of Reno, Nevada; Wichita and Topeka, Kansas; and portions of Texas, including territories in the western, southern, and eastern regions of the state that include cities such as Amarillo and Corpus Christi.

The company expects that restaurants in these markets will begin to open in 2014.

Dunkin’ Donuts’ development of these western and south central markets is part of the company’s goal to more than double its current footprint of more than 7,000 restaurants in the United States over the next 20 years. 

“We’ve experienced incredible momentum over the past few months and are excited to offer additional franchise opportunities in Nevada, Kansas, and Texas to continue to grow the brand,” says Grant Benson, vice president of franchising and development, Dunkin’ Brands Group, Inc. “In Texas alone, agreements have been signed to open more than 100 Dunkin’ Donuts restaurants over the next several years in cities like Dallas/Fort Worth, San Antonio, and Houston, which is a testament to the strength of our brand and our passionate and dedicated franchisees.”

In an effort to keep the brand fresh and competitive, Dunkin’ Donuts offers franchisees flexible design concepts, including free-standing stores, end caps, in-line sites, kiosks, and gas stations, as well as other retail environments.

Dunkin’ Donuts has aligned its development strategy to support the growth opportunities and consumer needs of each individual market. In addition, for a limited time, there are special development incentives available in these markets, including reduced royalty fees for the first three years and an extra $10,000 in local store marketing.

“We are looking for qualified candidates with foodservice, operations, and real estate experience,” Benson says. “By joining our team, franchisees become part of a nationally established brand with over 60 years of experience and 95 percent brand recognition, receive the benefits of a multi-million dollar advertising fund, in addition to world-class training and ongoing support, among many other benefits.”