Industry News | August 19, 2008

Dunkin' Donuts Focuses on Rural Markets

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Dunkin’ Donuts is in the midst of a national expansion to increase its franchised locations in the U.S. Fueling this growth is today’s announcement that several rural markets near or adjacent to larger metropolitan areas, are now open for franchise sales. These markets offer a single, qualified franchisee the opportunity to own and operate the entire market. This plan is part of an extensive national growth strategy, which includes expanding in existing markets while entering new cities throughout the country.

Dunkin’ Donuts is offering this opportunity in 14 select cities across the U.S. Specifically, the following markets are available with the locations ranging from three to 15 units per city: Harrisonburg and Bluefield, West Virginia; Florida Keys; Erie, PA; Bowling Green, KY; Lima and Zanesville, OH; Columbus-Jefferson City and Ottumwa, MO; Jonesboro, AR, Jackson, TN, Tallahassee, FL, and Paducah, KY.

To qualify, franchisee should have a minimum net worth of $1.5 million and liquid assets of at least $750,000. In addition, they or their management team should have restaurant and/or foodservice operations’ and real estate experience.