Industry News | April 30, 2013
Dunkin' Donuts Grows Healthy Menu With Turkey Sausage
Helping guests greet the warm weather with more smart choices, Dunkin’ Donuts announced a permanent addition to its DDSMART menu: the Turkey Sausage Breakfast Sandwich.
A breakfast sandwich option under 400 calories, the new sandwich features a fried egg topped with turkey sausage and a slice of reduced-fat Cheddar cheese, served on an oven-toasted English Muffin.
The Turkey Sausage Breakfast Sandwich is available at participating Dunkin’ Donuts restaurants nationwide, and joins Dunkin’ Donuts’ DDSMART menu of items that provide guests with better-for-you options without compromising taste, quality, or value.
“We first introduced the Turkey Sausage Breakfast Sandwich in select restaurants earlier this year, and it was one of the most successful and well-received products we’ve ever launched,” says John Costello, president, global marketing and innovation for Dunkin’ Brands. “We’re excited to now offer the sandwich nationwide and to build upon our complete selection of DDSMART items, giving our guests even more better-for-you menu choices.”
All Dunkin' Donuts' DDSMART items meet at least one of the following criteria: 25 percent fewer calories; 25 percent less sugar, saturated fat, or sodium than comparable fare; and/or contain an ingredient or nutrient that is nutritionally beneficial.
The Turkey Sausage Breakfast Sandwich joins other DDSMART menu items that are under 400 calories, including:
- Egg White Flatbread Sandwiches (280 calories): Available in either Veggie or Turkey Sausage and Spinach varieties. Both are served on toasted multigrain flatbread.
- Egg & Cheese on an English Muffin(240 calories)andHam, Egg & Cheese on an English Muffin(280 calories): Both served on an English Muffin that has 7 grams of fiber.
- Wake-Up Wrap Sandwiches: Perfect for value-conscious, on-the-go people who want a fast, freshly prepared breakfast option in a smaller portion size and with fewer calories than the usual breakfast sandwich. DDSMART Wake-Up Wrap Sandwiches are available in several varieties, including Egg White Veggie (150 calories), Egg White Turkey Sausage and Spinach (150 calories), Egg & Cheese (150 calories), and Ham, Egg & Cheese (170 calories).
- Oatmeal with Dried Fruit Topping: Available in Original (270 calories) or Brown Sugar flavor (300 calories).
- Small Hot orIced Coffee (5–10 calories): Can be made to guest’s preferences with Splenda (15–20 calories) or with Skim Milk and Splenda (25–30 calories).
- Small Latte Lite (80 calories): Made with Skim Milk and Splenda.
- Freshly Brewed Unsweetened Tea: All contain zero calories.
- Freshly Brewed Unsweetened Medium Iced Tea: Containsfive calories.
To celebrate Dunkin’ Donuts’ complete selection of DDSMART options for any taste, this month Dunkin’ Donuts is launching the “DDSMART Breakfast IDDentity Sweepstakes.”
Starting May 1, fans can visitwww.BreakfastID.com and take a quiz to determine which of Dunkin’ Donuts’ DDSMART breakfast sandwiches best suits their individual personality.
Throughout the daily entry periods, five people per day will receive a $10 mGift. A grand-prize winner will be selected to receive $500 toward a one-year gym membership and a $100 Dunkin’ Donuts Card to enjoy DDSMART food and beverages.
Food & Beverage
Move Over 4-Leggers, 2-Leggers Coming In!
Just ran across some surprising breakfast info and thought it was worth sharing, then watching where it goes. Although McDonald’s has offered its Southern Style Chicken Biscuit on the breakfast menu for several years now, and of course, Chick-fil-A menus chicken at breakfast, it came as a surprise to this writer that both chicken and turkey have gained significant ground on the breakfast menu. It seemed worthy of further investigation.
It turns out that both turkey and chicken have been getting more popular as a component of the morning meal. In a report published earlier this year, Technomic found that 24% of consumers surveyed said they’ve been eating turkey at breakfast more often than they had two years before, while 11% had been eating more chicken.
I dug further. Technomic also found that 70% of those saying their poultry consumption had risen mentioned a desire to eat more healthfully was the motivator behind their choices.
Okay, so chicken or turkey in the morning. But where were these people getting their wake-up proteins? Were they all firing up their broilers in the morning? Seemed unlikely.
So were they were going to McDonald’s or Chick-fil-A? Could be, but I discovered there are many operators offering chicken or turkey items in the a.m., I just hadn’t had my radar tuned in right.
Some of the options hew closely to the classics, with bacon or sausage made from chicken or turkey:
- Energy Breakfast Sandwich (Energy Kitchen) uses five egg whites with low-fat American cheese and turkey bacon on a honey whole-wheat English muffin.
- Power Panini Thin with Chicken Apple Sausage (Corner Bakery) is made with scrambled eggs or egg whites, chicken apple sausage, and Parmesan and Cheddar cheeses on thinly sliced whole-grain harvest toast.
- Santa Fe Egg Wrap (Einstein Bros Bagels) includes eggs, turkey sausage with ancho lime salsa, jalapeño schmear and pepper jack cheese.
Others use the more familiar forms of the poultry:
- Power Wrap (First Watch) is made with fluffy egg whites, turkey, spinach, house-roasted crimini mushrooms and Swiss in a sun-dried tomato basil tortilla.
- 2 Egg & Cheddar Sandwich with Roasted Turkey (Au Bon Pain) has a self-explanatory name and is served on a choice of breads.
- Breakfast Burrito with Chicken (Qdoba) is a flour or whole-wheat tortilla filled with grilled chicken, eggs, potatoes, choice of sauces and salsas, and optional shredded cheese or sour cream.
Did you note something in common in all those descriptions? Each one of them includes eggs!
Now I know what you’re thinking: this is a blog for the American Egg Board, so of course those items all include eggs. But foodservice operators are pretty savvy about the American consumer and they don’t include eggs just for fun. Eggs are a tasty, nutrient dense protein and just happen to be delicious.
Oh, by the way, are there eggs on the breakfast sandwiches you normally order? Uh huh. I thought so.
For more, visit www.AEB.org