Industry News | July 1, 2013
Dunkin' Donuts Handpicks Epsilon for Technology Platform
Epsilon, an Alliance Data company, has signed an agreement with Dunkin’ Donuts, America's all-day, everyday stop for coffee and baked goods. Epsilon will provide the technology needed to fuel the new DD Perks Program, Dunkin’ Donuts’ loyalty initiative which the company plans to roll out later this year.
Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel, and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for seven years running. The company has more than 10,500 restaurants in 31 countries worldwide. For the full-year 2012, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.9 billion. Based in Canton, Massachusetts, Dunkin' Donuts is part of the Dunkin' Brands Group Inc. family of companies.
“The passion for Dunkin’ Donuts is unmatched and we are always looking for meaningful opportunities across a variety of touch points to reward our guests for their loyalty,” says John Costello, president of global marketing and innovation, Dunkin’ Brands. “By leveraging technology solutions from Epsilon, a leader in the loyalty marketing space, we are excited to roll out an enhanced DD Perks loyalty program beginning later this year that will enable an even deeper engagement with our guests.”
“Dunkin’ Donuts is a tremendously successful and well-recognized brand within a highly competitive space. They have a great track record of building loyal relationships with their guests,” says Bryan Kennedy, chief executive officer of Epsilon. “The right technology and expertise is critical to building out an effective loyalty program and creating a seamless experience for customers across marketing channels. Our partnership will allow Dunkin’ Donuts to increase their focus on the individual customer and build even deeper brand and business equity for their organization.”
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