Industry News | August 25, 2010
Dunkin' Donuts Happy with 2010 Growth
“We are very pleased with the growth Dunkin’ Donuts experienced in the first half of 2010. The strength of our brand and the quality of our products continue to enable us to be one of the fastest growing brands in the [quick-service] industry,” says Nigel Travis, CEO of Dunkin’ Brands. “As a result of our focus on steady, strategic growth, we have expanded our presence in existing markets while also successfully entering new territories.”
During the first half of 2010, Dunkin’ Donuts signed multi-store development agreements in 14 markets around the country including Detroit; South Bend, Indiana; Miami; Fayetteville, North Carolina; Chicago; and St. Louis, among others. Restaurants have opened in Tampa, Florida; Raleigh, North Carolina; Phoenix; Atlanta; and other cities around the country.
In an effort to keep the brand fresh and competitive, Dunkin’ Donuts offers franchisees flexible design concepts, including free-standing stores, end caps, in-line sites, kiosks, and gas stations, as well as other retail environments.
“In addition to new store development, we continue to focus on driving operational excellence at each location,” Travis says. “Our success and growth would not be possible without our franchisees who are dedicated to providing outstanding customer service and high-quality products to the millions of guests who enter our restaurants each year."
Dunkin’ Donuts has aligned its development strategy to support the growth opportunities and consumer needs of each individual market. As a result, franchising opportunities range from single units to multi-store development commitments with no unit minimums.
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