Industry News | May 5, 2010

Dunkin' Donuts Has Some Faith In Detroit

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Dunkin’ Donuts is seeking to expand its presence in Detroit with its announcement of a seminar on May 19 to discuss franchise opportunities brewing in the market. Dunkin’ Donuts development throughout Detroit is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities across the country to help drive the leading coffee and bakery chain’s growth.

The market is home to 56 restaurants and Dunkin’ Donuts is pursuing opportunities to develop Detroit with both existing and new franchisees. Special development incentives are available that include reduced royalty fees for three years and an extra $10,000 in local store marketing for stores that open on time. Most recently, the Clinton Township and Orchard Lake Road restaurants have been remodeled in the company’s 2015 design, which includes a new décor package that reflects the trends of today.

Dunkin’ Donuts executives will be in town to host the franchise seminar on May 19 at 11 a.m. at the Hilton Garden Inn, Detroit Metro Airport (31800 Smith Road) to share the benefits of owning a Dunkin’ Donuts restaurant.

In 2009, the company experienced strong expansion results, including the opening of 351 net new locations worldwide and 131 new signed franchise commitments in the U.S. For the year, Dunkin’ Donuts opened 171 net new restaurants in the U.S., of which 90 percent were outside of the brand’s core New England market. Included among these new and planned outlets are non-traditional locations such as airports, arenas, travel plazas, and universities.

“Dunkin’ Donuts is looking for qualified candidates with foodservice, operations, and real estate experience to join our team to help expand the brand’s footprint in Detroit and the surrounding areas,” says Grant Benson, vice president of franchising and market planning for Dunkin’ Brands Inc. “Our secret to success is our passionate franchisees who provide a high-level of customer service to our guests every day, and we encourage interested parties to attend our franchising seminar to learn how they can open a Dunkin’ Donuts restaurant in their community.”