Industry News | June 3, 2008

Dunkin' Donuts Increases Franchise Locations

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Dunkin' Donuts is in the midst of a national expansion to increase its franchise locations in the U.S. Chattanooga, Tennessee, is now open for franchise sales with plans to open more than 30 new restaurants over the next several years. The company's plans call for selling of franchises in Chattanooga, as well as the surrounding counties of Rhea, Bledsoe, Meigs, McMinn, Grundy, Sequatchie, Marion, Hamilton, Bradley, Cherokee, and Polk, and the North Georgia counties of Dade, Catoosa, Whitfield, Murray, Walker, Chattooga, and Fannin.

Dunkin' Donuts' Chattanooga and North Georgia launch is part of an aggressive national growth strategy, which includes expanding in existing markets while entering new cities throughout the country. The company is actively seeking new franchisees to own and operate a minimum of five new restaurants in Chattanooga, North Georgia, and throughout the country to help direct the company's future growth.

Building a network of stores also enables Dunkin' Donuts to invest in a distribution model that ensures the consistent, high-quality products that customers expect when visiting a Dunkin' Donuts location. In an effort to keep the brand fresh and competitive, Dunkin' Donuts offers franchisees a variety of designs and venues, including free-standing stores, sites within shopping centers and convenience stores, and other retail environments.

Dunkin' Donuts recently launched its new, all-day Oven-Toasted menu. The new platform marks the most significant change to Dunkin' Donuts product lineup since the company launched espresso-based beverages in 2003. The menu items are available nationwide in participating cities.