Industry News | April 28, 2009

Dunkin' Donuts Introduces the Cinnamon Twist

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Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, has put a new twist on the classic bakery favorite, the cinnamon roll. Dunkin’ Donuts today introduced the Cinnamon Twist, a delicious treat of four bite-sized cinnamon rolls stacked together. Served warm, the Cinnamon Twist features cinnamon swirled throughout sweet dough, drizzled with icing. The individual rolls within the Twist can be pulled apart, making them easy to enjoy while on the run. Cinnamon Twists are available through June 2 at participating Dunkin’ Donuts shops throughout the country, at a suggested retail price of $1.39.

The new Cinnamon Twist is a great addition to Dunkin’ Donuts’ menu of irresistible bakery items that complement Dunkin’ Donuts’ legendary coffee. “The Cinnamon Twist is a great example of our ongoing commitment to bring inspired bakery innovations to our customers. It’s a nostalgic, comfort food--full of the aromas and flavors reminiscent of the comforts of home,” says Dunkin’ Brands Executive Chef Stan Frankenthaler. “The Cinnamon Twist puts a new spin on a homemade classic in a convenient way that suits our customers’ busy on-the-go lifestyle.”

The launch of the Cinnamon Twist continues Dunkin’ Donuts’ commitment to offer new and innovative breakfast choices served fast, fresh and at an affordable price. Dunkin’ Donuts’ latest breakfast innovations include the Waffle Breakfast Sandwich and Egg White Flatbread Sandwiches, the industry’s first egg white sandwiches.

Last year Dunkin' Donuts also launched its new oven-toasting process to enhance the taste and quality of its breakfast menu. Breakfast sandwiches are cooked evenly and thoroughly, sealing in flavor, caramelizing meats, creating a fluffier egg and crisping the bread. Bakery items such as muffins and croissants are also served warm and lightly toasted upon request.