Industry News | January 21, 2010

Dunkin' Donuts Lays Groundwork for Madison

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Dunkin' Donuts announced the signing of a multi-unit store development agreement with Travel Mart Inc. for eight new restaurants in Madison, Wisconsin, and the surrounding area. The first two locations are anticipated to open in 2011 and the remainder by 2014. Dunkin' Donuts development in Madison is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities across the country to help drive the leading coffee and bakery chain's growth.

Travel Mart Inc., a retailer of fuel and food products in convenience stores, is owned by the Gussel family of Wisconsin Dells, Wisconsin. The company has 10 locations throughout the area that are managed by Gary Gussel, president of Travel Mart Inc. The family also owns Holiday Wholesale Inc., a distributor of food and sundry products and Vacationland Vendors Inc., a vending and amusement service company.

"We are excited to expand our portfolio to include Dunkin' Donuts and look forward to playing an important role in the daily lives of people who live and work in the Madison community," Gussel says.

This development agreement sells out Madison for future franchise sales, however, franchising opportunities are still available in a variety of cities in the U.S. within the Midwest, Mid-Atlantic, and the Southeast. Opportunities also exist throughout Florida, Georgia, Washington D.C., Illinois, and Michigan, among other states.

"Dunkin' Donuts is excited to expand its footprint in Madison with Travel Mart Inc.," says Grant Benson, chief financial executive and vice president of franchising and market planning for Dunkin' Brands Inc. "Our secret to success is our passionate franchisees that provide a high-level of customer service to our customers everyday, and we're confident Gary and his team will grow and prosper in Madison."