Industry News | January 14, 2010

Dunkin' Donuts Lending a Hand to Veterans

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Dunkin' Donuts is teaming with Veterans Advantage to offer special discounts to members of the Veterans Advantage benefit program, a national organization for all who serve, including U.S. Military, Veterans, National Guard, Reservists, and their family members.

Now through January 31, all Veterans Advantage members will receive 20 percent off their online purchases at Dunkin’ Donuts’ Web site by entering a special promotion code found on the Veterans Advantage Web site. Throughout the remainder of the year, members will receive at least 10 percent off their online Dunkin' Donuts purchases.

Dunkin' Donuts is also honoring Veterans Advantage members with a special member incentive when they enroll in Dunkin' Perks. All Dunkin' Perks members enjoy exclusive Dunkin' Donuts in-store and online offers and the inside scoop on the latest Dunkin' Donuts news. Dunkin' Perks members are also offered a chance to win free coffee for a year. Once a week through the end of March, Dunkin' Donuts will select one person to win two pounds of Dunkin' Donuts Original Blend Coffee delivered straight to their door, every month for an entire year.

"For years, the staff at Veterans Advantage has relied on Dunkin' Donuts to start their morning off right and keep them running throughout the day," says Veterans Advantage founder and CEO, Scott Higgins. "We're thrilled to now offer our members the opportunity for special savings, and we greatly appreciate Dunkin' Donuts' ongoing support of the men and women who serve our country."

Since 2003, Dunkin' Donuts has donated more than 100,000 pounds of coffee to troops serving overseas. In addition, the Dunkin' Donuts and Baskin-Robbins Community Foundation has donated more than $275,000 to Homes for Our Troops, a national non-profit organization that builds specially adapted homes for wounded veterans.

"Dunkin' Donuts admires and respects our nations' service members and veterans who have given selflessly to their country," says Cynthia Ashworth, Dunkin' Donuts' vice president of consumer engagement. "We are proud to announce this new partnership with Veterans Advantage and look forward to continuing to demonstrate our deep appreciation of the brave men and women who have served our country."