Industry News | March 16, 2011

Dunkin' Donuts Locales Brewing in Florida

Dunkin' Donuts announced the signing of a multi-unit store development agreement with Alex and Randy Fernandez and Gloria Lengyel for five restaurants in Polk County, Florida. The first restaurant will open in 2012, and the remaining four units will be developed by 2016.

Dunkin' Donuts' development throughout Polk County and the surrounding areas is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities across the country to help drive the leading coffee and bakery chain's growth.  

"We are excited to expand Dunkin' Donuts' presence in Polk County and play an important role in the daily lives of people who live, work, and visit here," says Alex Fernandez.  "We have a strong passion and loyalty for the brand and look forward to the opening of our restaurants in the years to come."

In addition to the development agreement, Dunkin' Donuts is seeking new and existing franchisees to develop restaurants throughout Florida, specifically in Marion, Hernando, Northeast Hillsborough, North Pinellas, and Pasco Counties.  

To drive its expansion efforts, Dunkin' Donuts has aligned its strategy to support the growth opportunities and consumer needs of individual markets.  As a result, the company continues to expand with single and multi-unit opportunities with no minimum unit requirements.  

"Dunkin' Donuts is excited to welcome Alex, Randy, and Gloria to the Polk County market," says Grant Benson, CFE, vice president of franchising and market planning, Dunkin' Brands.  

"Our secret to success is our passionate franchisees who provide a high level of customer service to our guests every day, and we're confident Alex and his team will cultivate lasting relationships and become an integral part of the Polk County community," Benson says.

Building a solid network of stores within a market enables Dunkin' Donuts to invest in a distribution model that provides a consistent, high-quality product guests expect "in the way and on the way" of their daily routines.  

In an effort to keep the brand fresh and competitive, Dunkin' Donuts offers flexible concepts for any real estate format including free-standing restaurants, end caps, in-line sites, gas and convenience, travel plazas, universities, as well as other retail environments.